In-App Monetization

All revenue sources within the Silencio ecosystem are designed to create long-term value for our community

In-App Advertising: A Strategic Revenue Source

In-app advertising provides Silencio with a scalable revenue model that aligns seamlessly with our user-focused, community-driven approach. By leveraging optional ads within the app, we maintain a zero-cost entry for users, encouraging broader adoption and expanding our network without direct subscription fees.

Market Opportunity

Global mobile advertising expenditure reached over $336 billion in 2022 and is projected to exceed $400 billion by 2025 (Statista). With Silencioʼs potential to support millions of users, our in-app ad inventory becomes increasingly valuable to advertisers aiming for hyper-local, targeted campaigns. The demand for localized advertising makes Silencioʼs noise and environmental data especially appealing, enhancing opportunities in sectors such as real estate, travel, and public planning.

Sustainable Revenue Growth

Our optional non-invasive in-app advertising is expected to grow alongside our user base, generating consistent revenue to support network expansion, technology advancements, and user engagement. This model ensures that Silencio can reinvest in the app, creating a better experience while providing real value to users and advertisers alike.

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In-App Shop: Expanding Value for Users

Silencioʼs in-app shop is a powerful engagement and value-adding feature for users, offering discounts on various products and services. The shop enhances the user experience by providing access to curated offers that can be redeemed with in-app Coins, rewarding community members for their data contributions.

Proven Success of In-App Marketplaces

Successful apps such as Sweatcoin and Honey have demonstrated the appeal and financial viability of in-app marketplaces offering rewards and discounts. For example, Sweatcoin incentivizes movement by offering in-app points redeemable for real-world discounts and to-date has attracted over 120 million users worldwide. Honey, which provides shopping discounts and rewards through its app and browser extension, has been so successful that PayPal acquired it for $4 billion in 2020. Silencioʼs shop follows a similar model, capitalizing on the trend of reward-based engagement to drive sustained user interaction.

Expanding Silencio’s Ecosystem Value

The in-app shop provides an additional revenue stream for Silencio, as brands pay for visibility therein. It also creates partnerships with businesses that are aligned with Silencioʼs mission. By offering globally relevant products and services, Silencioʼs shop adds direct value to users while driving daily engagement. With the potential to scale alongside our growing user base, the in-app shop can play a pivotal role in building Silencioʼs ecosystem, amplifying the utility of in-app Coins and boosting overall user retention.

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Future Premium Subscription Model: Enhancing User Experience and Revenue

As another potential revenue stream, Silencio is exploring a premium subscription model that would offer users a richer, more immersive experience and add a layer of value beyond the free app. This premium tier would provide exclusive features, such as advanced noise trend analysis, detailed personal noise exposure history, ad-free browsing, and access to premium in-app shop deals.

Proven Value of Premium Subscription Models

Leading apps, such as Spotify and Calm, have shown the financial viability and user engagement boost that a premium subscription model can provide. Spotifyʼs premium tier, which offers enhanced listening features and an ad-free experience, generated $10 billion in revenue in 2022. Similarly, Calmʼs premium model, which

Offers exclusive content and tools, has attracted over 4 million subscribers. Silencioʼs premium offering could follow the footsteps of these successful models, transforming routine app usage into a more in-depth and insightful experience.

Expanding Revenue Streams and User Engagement

A premium subscription model creates new revenue opportunities and increases user satisfaction and engagement. By providing enhanced data tools and insights, Silencio will offer subscribers a unique value proposition and foster deeper user loyalty. This feature would also diversify Silencioʼs revenue streams, ensuring sustainable growth as our network and community expand.